WHO ARE WE
TAPTAP Digital is a global advertising technology company with presence in Europe, Africa, North America and South America, in more than 85 countries.Through its proprietary platform, Sonata, TAPTAP leverages geospatial technology and artificial intelligence for multidimensional audience planning, omnichannel media activation and advanced online and offline measurement.
Africa Media Alliance (AMA) connects global media brands to the potential of Africa. AMA launched TAPTAP in South Africa in 2019, as their Sub-Saharan Africa venture partner, offering access to audiences in 36 countries across the African continent. With more than 20 years of multi-channel marketing experience and local expertise,
WHAT ARE WE?
We are a global DSP underpinned with world class location intelligence technology as the core of our DNA. We are suite of products under one sophisticated technology stack to empower precise audience segmentation at scale, full-funnel, omnichannel media activation and advanced measurement and attribution, some of our compliance and brand safety platform partners:
OUR 3 KEY PLATFORM UTILITIES
We use SONATA to build audiences using navigation, location, consumer behaviour and affinity Our internal visualisation and inventory forecasting tool is called SONATA Li. Based on any KPI, we suggest which TAP2ACTIONS are best for performance and then we do full insights-based attribution reporting.
All our audiences are mapped based on location, navigation patterns and consumer behaviour, affinity and interests. We use all these signals and our first party data custom DMP, analysed into what we call a SONATA ID, a unique identifier for profiles. This positions us perfectly for when the cookie becomes extinct in the digital ecosystem.
Our platform accesses inventory for general display, video, native, desktop, mobile, audio, gaming, kids, music and MOOH. We have world class technology to underpin all these media types, with location intelligence, to add relevance and context to campaigns.
OUR INVENTORY & SCALE
We have top of the funnel, global DSP inventory access into SSP’s, ad exchanges and ad networks, over 100 of them. Some examples are: Appnexus. Google Ad Manager, BidSwitch, Rubicon and SMAARTO.
We run in 36 African countries, a reach over 200 million unique users. We have 25+ million unique users in SA, across all the top publishers with deals in place for both local and international inventory. We are 100% publisher agnostic, our AI optimises based on performance.
Our SONATA Location Quality Index qualification tool guarantees our accuracy – determined by multiple touch points (GPS, app SDK’s, WIFI, device ID’s, wifi signals, social platforms like Facebook, our first party data DMP).
Location Sciences are our 3rd party verification partners.
OUR ENGAGEMENT UNITS
We have natively developed several engagement based units that seamlessly integrate into any campaign: OMNI-CHANNEL PLATFORM Our platform accesses inventory for general display, video, native, desktop, mobile, audio, gaming, kids, music and MOOH. We have world class technology to underpin all these media types, with location intelligence, to add relevance and context to campaigns.
TAP2MAP, TAP2DOWNLOAD, TAP2SMS, TAP2WHATSAPP, TAP2FACEBOOK, TAP2TWITTER, TAP2CALENDAR, TAP2WALLET, TAP2CALL,TAP2WALLET, TAP2WEB, TAP2CONTACT OR TAP2FORM.